Brian Tracy is a Canadian-American motivational public speaker and self-development author. He is the author of over eighty books that have been translated into dozens of languages. His popular books are Earn What You’re Really Worth, Eat That Frog!No Excuses! The Power of Self-Discipline and The Psychology of Achievement.

Tracy is the chairman and chief executive officer (CEO) of Brian Tracy International, a company Tracy founded in 1984 in Vancouver, British Columbia, Canada. It sells counseling on leadership, selling, self-esteem, goals, strategy, creativity, and success psychology. It is headquartered in Bankers Hill, San Diego, California.

Prior to founding his company, Tracy was chief operating officer of a development company. He is currently the president of three companies headquartered in Solana Beach, California.

In 2003, Tracy stood as one of 135 candidates in the California gubernatorial recall election on an independent platform, receiving 729 votes. His campaign was featured on the BBC Sunday morning radio show Broadcasting House, where each week presenter Eddie Mair phoned Tracy for an update on how the race was progressing. On election day, Mair flew to California to meet with Tracy in person, only to find that he had gone to Dubai during the final week of campaigning.

Brian Tracy has been a trustee of the conservative think tank The Heritage Foundation since 2003.

  • 12 Disciplines of Leadership Excellence: How Leaders Achieve Sustainable High Performance

    Master the 12 disciplines of powerful leadership and lead your organization to greatness

    We’ve all heard the phrase “born leader.” Leadership experts Brian Tracy and Dr. Peter Chee are here to debunk the myth that you either have it or you don’t. That leadership is a talent bestowed on some and not on others. That in order to lead effectively, you have to have it in your genes.

    The authors assert that great leaders are made, not born. Everyone has the ability to shape himself or herself into the kind of person who enables and uplifts others to reach their highest potential–and in 12 Disciplines of Leadership Excellence, they reveal exactly how to achieve it.

    It all starts with discipline. In this groundbreaking book, the authors break down great leadership into 12 disciplines, including:

    • Clarity . . . about who you are, where you are going, and how to get there
    • Control . . . build and bolster your sense of personal responsibility and self-mastery
    • Character . . . dedicate yourself to passionately build trust with honesty and integrity
    • Competence . . . commit to constant never-ending improvement and learning
    • Caring . . . because when you care, your people care in building great working relationships
    • Courage . . . moving out of your comfort zone to embrace change and make tough decisionsOne at a time. Don’t try to take on too much at once. Choose a discipline and live it until it becomes a habit of excellence. Then move to the next one. It will take time–but all life-improving endeavors do.

      Read this practical, inspirational guide and every day you will take one more step to becoming a highly effective leader.

    17.000 CFA
  • Business Strategy (The Brian Tracy Success Library)

    Taking control of your company’s destiny starts with planning strategically from the beginning.

    How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization–mapping a clear path from where the company stands today to where you wish it to be.

    Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success.

    In Business Strategy, Tracy will help you discover how to:

    • Ask the five key questions vital to any strategic plan
    • Determine a corporate mission that lifts and inspires people
    • Define themselves in relation to their competition
    • Reposition their business with new products, services, and technology
    • Anticipate crises, and more!

    Incorporating wide-ranging examples–from Alexander the Great to IBM to General Electric–this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!

    10.800 CFA
  • Change Agents

    Nothing endures but change. This phrase, which we have attributed to Heraclitus, was probably around in one form or another since the beginning of time. Each one of us, without exception, changes as we age. Why do we change? Change is a basic survival mechanism. Changes may be viewed as caused by internal or external factors. Youth and inexperience love change. As we get older, we develop a resistance to change – at times to our detriment. Adopting and promoting change in our lives as well as the lives of others is a progressive and entrepreneurial trait. The Celebrity Experts® in this book have attained success by changing both themselves and the world around them to some degree. Descriptively known as Agents of Change, the Celebrity Experts® in this book seek to make new inroads into the fields of expertise they represent. Never afraid of change, however difficult, they know that they will never enjoy the sweet taste of success only doing what everyone else does. (That kind of effortless success is called winning the lottery – not good odds.) Change Agents lead the way. They prefer to be the ones blazing trails and making changes. If you wish to use their proven methods and be guided by these Change Agents, the Celebrity Experts® in this book will show you the way. You can avoid having ulcers by adapting to the situation: If you fall in the mud puddle, check your pockets for fish. ~ Author Unknown

    22.500 CFA
  • Create Your Own Future: How to Master the 12 Critical Factors of Unlimited Success

    Now in paperback, Create Your Own Future is a powerful book on self-empowerment that offers a wealth of ideas readers can apply immediately to take complete control of their personal and work lives. Intended for anyone who wants to make more money and get more satisfaction from life, the book offers twelve principles for success and real-world action plans that help you reach your goals. Author Brian Tracy is one of the most renowned and successful self-help authors and speakers in the world; Create Your Own Future presents all his accumulated experience in making success happen for others. Now, it can make success happen for you.

    13.800 CFA
  • Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

    It’s time to stop procrastinating and get more of the important things done! After all, successful people don’t try to do everything. They focus on their most important tasks and get those done. They eat their frogs.

    There’s an old saying that if the first thing you do each morning is eat a live frog, you’ll have the satisfaction of knowing you’re done with the worst thing you’ll have to do all day. For Tracy, eating a frog is a metaphor for tackling your most challenging task—but also the one that can have the greatest positive impact on your life.

    Eat That Frog! shows you how to organize each day so you can zero in on these critical tasks and accomplish them efficiently and effectively. The core of what is vital to effective time management is: decision, discipline, and determination. And in this fully revised and updated edition, Tracy adds two new chapters. The first explains how you can use technology to remind yourself of what is most important and protect yourself from what is least important. The second offers advice for maintaining focus in our era of constant distractions, electronic and otherwise.

    8.400 CFA
  • Goals! How to Get Everything You Want Faster Than You Ever Thought Possible

    Hundreds of thousands – even millions – of men and women have started with nothing and achieved great success. Renowned leader Brian Tracy presents the essential principles you need to know to make your dreams come true. Here is the simple, powerful, and effective system for setting and achieving goals: accomplish any goals you set for yourself – no matter how big; discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead; learn a system for achievement that you will use for the rest of your life.

    10.800 CFA
  • How the Best Leaders Lead: Proven Secrets to Getting the Most Out of Yourself and Others

    The world’s greatest business leaders make it all look easy because they keep it simple: measurable, repeatable methods that generate exceptional results in both strong markets and weak, good economies and bad.

    Leadership expert Brian Tracy has guided countless thousands of professionals, executives, and leaders of all stripes to truly startling results through his business books, seminars and consulting work.

    In How the Best Leaders Lead, Tracy breaks down the art and science of business leadership into the seven fundamental responsibilities that outstanding leaders master. Essential for success in any organization and every leadership position, they are:

    • Setting and achieving goals
    • Fostering innovation
    • Problem solving and decision making
    • Setting priorities
    • Setting high standards and leading by example
    • Inspiring and motivating others
    • Performing and achieving results

    This book will take you through a thorough self-analysis with which you will discover what is truly important to you—and identify the specific steps you must take to achieve it. You’ll then listen Tracy’s life-changing lessons culled from the leading edges of business, the annals of history and military strategy, and the wisdom of the world’s most powerful leadership and management thinkers past and present.

    Leadership is an exact science but a simple one, born of clear vision and courage, self -knowledge and integrity, focus and confidence. With acute insight and Tracy’s accessible guidance, How the Best Leaders Lead brings those powerful attributes and leadership greatness easily within your reach.

    10.800 CFA
  • Leadership

    Throughout your life, you’ve always recognized “it” when you saw it–that indescribable, appealing quality that tells you loud and clear this person is a leader, someone you should trust, follow, and learn from. And you’ve always told yourself, if only you had that “it factor” inside you that could inspire, motivate, and lead others in the same way. Well, you do . . . and you can!Nobody–not even the greatest you have ever seen–comes into the world a natural leader. But somewhere along the way, these people who entered the world in the same you did transformed into the kind of magnetic individuals who inspire others to follow their lead. Success expert Brian Tracy has spent years studying the world’s greatest leaders and believes that everyone has it inside them to:

    • Inspire trust, confidence, and loyalty
    • Instill a sense of meaning and purpose in your organization
    • Tap into the motivation and enthusiasm that compels others to commit to your vision
    • Clearly communicate goals and strategies and gain buy-in
    • Build winning teams
    • Elicit extraordinary performance from ordinary people
    • Become the person seen as most likely to lead the organization to victory
    • And moreDon’t fall for the lie that says some are born leaders and the rest of us are simply their followers. You are just as capable as anyone! Packed with practical, proven methods, Leadership, a indispensable little guide will help you unlock your leadership potential.
    10.800 CFA
  • The Winning Way

    By definition, winning means that you competed and you came out ahead. Human nature requires us to compete in order to survive. Therefore, winning and survival have the element of success in common. To ascend to a winning position, you need a goal, a desire to achieve it, and the qualities of discipline, perseverance and action to attain it. Having your goal and setting yourself up to achieve your goal is the first step in the process. You adjust your mindset and begin to plan diligently. Goals may be as different as DNA, but methodologies have much in common. Furthermore, your plans and expectations will need adjustments as you go along. That is why the knowledge shared by the CelebrityExperts® in this book will be of importance to you. The advice and suggestions of these CelebrityExperts® are based on their experiences – both their accomplishments and their shipwrecks. The knowledge they share will allow you to make plans that can propel you in the right direction. That is the function of a mentor – to guide you where you are going and to advise what to avoid. If you wish to develop The Winning Way to your goals, read on… You will never win if you never begin. ~ Helen Rowland

    24.200 CFA
  • TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly

    All the business wisdom in the world doesn’t matter if it doesn’t produce results. Whether your business is humming along fine or struggling to stay afloat, your company has more potential than the results show.

    Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success in this book.

    Companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Tracy reveals the practical techniques that the most successful businesses use to thrive, even in the toughest markets.

    In Turbostrategy, you will learn how to:

    • Maintain flexibility, the key to dealing with an ever-changing business landscape
    • Articulate your business’ vision, values, mission, purpose, and goals
    • Draw a line through the past and become your own turnaround specialist
    • Hire the best people and motivate them to excellent

    Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Turbostrategy will show any company how to turbocharge its strategy and get its business firing on all cylinders.

    11.475 CFA