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  • Good to Great

    Unlock the secrets of greatness and take your company to the next level with the groundbreaking insights from Jim Collins’ Good to Great study. Built to Last defined the management landscape of the nineties, but what about companies that aren’t born with great DNA? Through years of rigorous analysis, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years.

    Discover the universal distinguishing characteristics that cause a company to go from good to great, including the shocking truth about the type of leadership required to achieve greatness. With the Hedgehog Concept, a culture of discipline, and an ethic of entrepreneurship, you’ll achieve the magical alchemy of great results. And with a fresh perspective on the role of technology and an understanding of the Flywheel and the Doom Loop, you’ll be able to launch radical change programs and avoid the pitfalls that have trapped so many other companies.

    The findings of the Good to Great study will shed light on virtually every area of management strategy and practice. If you’re ready to transcend the curse of competence and take your company to the next level, this book is a must-read. Don’t ignore these groundbreaking insights – unlock the secrets of greatness and achieve enduring success for your company today.

    24.200 CFA