Title: Brave New York : Are You Ready to Reinvent Your Organization?
“This is the management book of the year. Clear, powerful and urgent, it’s a must read for anyone who cares about where they work and how they work.”
—Seth Godin, author of This is Marketing
“This book is a breath of fresh air. Read it now, and make sure your boss does too.”
—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life.
He’s found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more.
Is there any hope for a solution? Haven’t countless business gurus promised the answer, yet changed almost nothing about the way we work?
That’s because we fail to recognize that organizations aren’t machines to be predicted and controlled. They’re complex human systems full of potential waiting to be released.
Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth.
Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready? Brave New York : Are You Ready to Reinvent Your Organization?
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