Like a Virgin Secrets They Won’t Teach You at Business School

By (author)Richard Branson

It’s business school, the Branson way.

Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers.

Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and respected business leaders.

In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He’ll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more.

In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don’ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson’s achievements are due to his unyielding deter­mination to break the rules and rewrite them himself. Here’s how he does it.

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Contents

Foreword

Five Secrets To Starting A Business

People Power

Nice Guys Can Finish First

The Weakest Link

Business Philosophy

Screw You, Goliath!

The Importance Of Not Being Earnest

The Perfect Pitch

The Opportunity Of Risk

Private Space

They Say

A Perfect 10

If You Never Make Mistakes

The Customer’s Always Right

Brand Awareness

Steve Jobs

First Impressions Are Huge

To Win The War On Drugs

Science: The Last Frontier

Chocks Away

Like A Fine Wine

What’s In A Name?

So, You Want To Be Ceo?

The Chinese Plate Trick

How To Bake An Entrepreneur

Change Is In The Air

Don’t Like The Second Opinion?

Breaking Up

If I Could Do It All Over Again

More Walking And Talking

Accidents Happen

Reach For The Skies

Sustainable Energy

New Ventures

Get Big

Selling Customers Is Easy

What Is Success?

When Going Walkabout

Surviving A Downturn

Rising Above It All

Living The Branson Life

Early Endeavours

Change Is Good

Managing The Launch

A Shocking Revelation!

A Noose Around The Neck

Today’s Failure

Real Change For Good?

Be A Leader

Great Customer Service

Can Bad News Be Good News?

Choosing A Partner

Invest In Your People

The Day The Music Didn’t Die

Good Training

Rebranding

Social Services Redefined

A-B-C-D

Empowerment And Appreciation

Launching A Business

Keep An Eye On The Details

The Lonely Entrepreneur?

The Planet’s Problems

‘Let’s Shake On That’

Office Relationships

Earn Your Customers’ Trust

To Work Better

Strike Up The Brand

Sharing Life’s Lessons

Power To The People

Watching Your Waistline

What’s Better Than A Handout?

Home And/Or Office

Kick-Start The Economy

Rules Of The Road

School Of Hard Knocks

Acknowledgements

Index

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