Winning Now, Winning Later

Principle #1 — Get real about your business and accounting practices. To achieve strong short-term and long-term results at the same time, you first have to learn to think about your business in a more rigorous and demanding way. You learn how to do two conflicting things at the same time by injecting honesty and transparency into your financial controls. To have real conversations about your future, you have to address the elephants in the room, look squarely at how you can improve your processes, and end any cultural wars which are holding you back.

Principle #2 — Invest in the future, but not excessively. To grow, you’re going to need to attract and retain great leaders — but not too many. You can then make investment decisions which will ensure your future growth and expansion. The best way to fund these is by keeping your fixed costs constant while you grow your company. That will dramatically improve your ability to perform over the short- and long-term. Go big on growth.

Principle #3 — Grow your business, but keep your fixed costs constant. It’s vital that you retain both a short-term and a long-term approach in the challenging times which will inevitably arise in the years ahead. If you can think differently, and keep investing for the future, you can achieve explosive performance once things get back to normal. Your aim should be to help your team and your organization outperform over all time horizons.

1. Should companies focus on making this quarter’s numbers or prioritize longer-term strategies. You have to do both. There is incredible power when you work to achieve two seemingly conflicting things at the same time. It pushes you to go beyond what you think is possible, which is good.
2. The very best way to fund future growth is to grow your business, but keep your fixed costs constant. If you think differently, and keep investing for the future, you can achieve explosive breakout performance.

Fortune magazine said the biggest challenge facing corporate America is: “balancing the short-term success demanded by investors with sowing the seeds for rewards that will only be harvested years hence, but are essential to achieving greatness.” Short-termism — where managers take actions to prop up quarterly earnings at the expense of making good long-term decisions — is rampant, and has caused companies to underperform, and some to go out of business.

In Winning Now, Winning Later, David Cote, the former CEO and chairman of Honeywell, makes the case that you can and should do both. Short-term and long-term performances are not mutually exclusive, and you need to pursue both simultaneously to excel over the long haul. One of his strategies that really stood out to me was that as you grow your business, you should be finding ways to keep your fixed costs constant. That’s the perfect example of attempting to achieve two seemingly conflicting things at the same time, which is powerful and impressive.

I suspect David Cote knows what he’s talking about. During the 16 years he served as CEO of Honeywell, the company’s market capitalization grew from $20 billion to $120 billion — delivering returns of about 800%, two and a half times greater than the S&P 500. The ten principles he explains in this book set out how he achieved what he did.

I don’t currently run a public company, but I know many of the CEOs of those companies use our business book summaries as learning resources for their teams. I’m confident the ideas captured in this book summary will be useful to them, and to managers of businesses of all sizes. In the words of David Cote: “Leadership matters — it really does. And the trick, as I like to say, is in the doing”.