Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Unlock the secrets to success with Working Backwards, the must-read book for any leader in any industry. Written by two long-time, top-level Amazon executives, Colin Bryar and Bill Carr, this insider’s account provides unprecedented access to Amazon’s approach to culture, leadership, and best practices that have driven the company to become one of the most extraordinary success stories of our time.

Discover the principles and practices that have made Amazon the world’s second trillion dollar company, and learn how to replicate this success in your own organization. From the famous 14-leadership principles to the bar raiser hiring process, and Amazon’s founding characteristics of customer obsession, long-term thinking, eagerness to invent, and operational excellence, this book codifies the secrets to Amazon’s success.

Through the story of Amazon’s innovations, including Kindle, Amazon Echo and Alexa, and Amazon Web Services, Bryar and Carr reveal how commitment to a set of well-defined, rigorously-executed principles and practices can lead to repeatable, scalable, and adaptable success. Working Backwards shows that success is not achieved by the genius of any single leader, but rather through a collective commitment to a proven approach.

Don’t miss out on the opportunity to learn from one of the most successful companies in history. Whether you’re a small startup or a large corporation, Working Backwards provides actionable insights that can be applied to any organization. Essential for any leader in any industry, this book is a must-read for anyone looking to unlock the secrets to success.

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Title: Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Essential for any leader in any industry’ – Kim Scott, bestselling author of Radical CandorWorking Backwards gives an insider’s account of Amazon’s approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.In 2018 Amazon became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?Colin Bryar started at Amazon in 1998; Bill Carr joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle…

Discover the principles and practices that have made Amazon the world’s second trillion dollar company, and learn how to replicate this success in your own organization. From the famous 14-leadership principles to the bar raiser hiring process, and Amazon’s founding characteristics of customer obsession, long-term thinking, eagerness to invent, and operational excellence, this book codifies the secrets to Amazon’s success.

Through the story of Amazon’s innovations, including Kindle, Amazon Echo and Alexa, and Amazon Web Services, Bryar and Carr reveal how commitment to a set of well-defined, rigorously-executed principles and practices can lead to repeatable, scalable, and adaptable success. Working Backwards shows that success is not achieved by the genius of any single leader, but rather through a collective commitment to a proven approach.

Don’t miss out on the opportunity to learn from one of the most successful companies in history. Whether you’re a small startup or a large corporation, Working Backwards provides actionable insights that can be applied to any organization. Essential for any leader in any industry, this book is a must-read for anyone looking to unlock the secrets to success.

Weight 0,390 kg
Dimensions 23,3 × 15,3 × 2,4 cm
Emmanuel Menie

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