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Nothing endures but change. This phrase, which we have attributed to Heraclitus, was probably around in one form or another since the beginning of time. Each one of us, without exception, changes as we age. Why do we change? Change is a basic survival mechanism. Changes may be viewed as caused by internal or external factors. Youth and inexperience love change. As we get older, we develop a resistance to change – at times to our detriment. Adopting and promoting change in our lives as well as the lives of others is a progressive and entrepreneurial trait. The Celebrity Experts® in this book have attained success by changing both themselves and the world around them to some degree. Descriptively known as Agents of Change, the Celebrity Experts® in this book seek to make new inroads into the fields of expertise they represent. Never afraid of change, however difficult, they know that they will never enjoy the sweet taste of success only doing what everyone else does. (That kind of effortless success is called winning the lottery – not good odds.) Change Agents lead the way. They prefer to be the ones blazing trails and making changes. If you wish to use their proven methods and be guided by these Change Agents, the Celebrity Experts® in this book will show you the way. You can avoid having ulcers by adapting to the situation: If you fall in the mud puddle, check your pockets for fish. ~ Author Unknown
Engrained in our culture is the belief that unbending discipline is the only sure way to success. You must go to the gym five times a week, never order the dessert, and don’t even think about buying that dress you keep staring at in the store window. Breaking from such a regimented lifestyle is a sign of weakness, right? Wrong!-and Joyce wants to tell us why. . .
Though setting rules in our lives are important, it’s just as important that we break them from time-to-time. Structure is a powerful tool, but when diverging from your own goals is seen as catastrophic, it can have a hugely negative effect on us. Balance is a core value in life and every once in awhile we deserve to indulge in a guilty pleasure or two. So don’t feel bad about straying from your goals every once-in-awhile and in fact, embrace it: eat the cookie and buy the shoes!
All the business wisdom in the world doesn’t matter if it doesn’t produce results. Whether your business is humming along fine or struggling to stay afloat, your company has more potential than the results show.
Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success in this book.
Companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Tracy reveals the practical techniques that the most successful businesses use to thrive, even in the toughest markets.
In Turbostrategy, you will learn how to:
- Maintain flexibility, the key to dealing with an ever-changing business landscape
- Articulate your business’ vision, values, mission, purpose, and goals
- Draw a line through the past and become your own turnaround specialist
- Hire the best people and motivate them to excellent
Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Turbostrategy will show any company how to turbocharge its strategy and get its business firing on all cylinders.