THE RIGHT VISION: A FRAGMENTED WHOLE.

THE RIGHT VISION: A FRAGMENTED WHOLE.

Understanding the distinctions between the various regions of Africa is necessary to grasp what success means in this part of the world. Many business leaders aware of these distinctions integrate a comprehensive vision of Africa. This holds true for the most obvious reason: economies of scale. Tom Gibian discovered this in Asia before coming to […]

THINK REGION.

THINK REGION.

A good way to segment the African market is by looking at regional trade zones. There are five main regional blocs in Africa, which correspond to the Regional Economic Communities (RECs) of the African Economic Community (AEC), an organization seeking to promote economic development among African states. These five RECs are: Some companies have succeeded […]

UNDERSTANDING DIFFERENT AFRICAN REGIONS.

UNDERSTANDING DIFFERENT AFRICAN REGIONS.

Africa is a continent of exceptional diversity. Much attention is paid to the difference between the governance systems of former French and British colonies, but this is just one layer of diversity. Among the 54 countries, Africa has six official languages inherited from its colonial past and Islamic migrations. In addition to these languages, there […]

THE AWAKENING OF A CONTINENT.

THE AWAKENING OF A CONTINENT.

In 2000, the editors of the magazine saw Africa as a continent trapped in a spiral of violence and despair. The editorial read, “Mozambique and Madagascar have been ravaged by floods, famine is resurfacing in Ethiopia, Zimbabwe has succumbed to government-backed violence, poverty and epidemics are rampant. And above all, war continues to rage across […]

THE GOVERNANCE REVOLUTION IN AFRICA.

THE GOVERNANCE REVOLUTION IN AFRICA.

The end of the Cold War has had a positive impact that is hardly noticeable from a Western capital. Cold War politics, much like oil or misdirected humanitarian aid, was an external force to which African governments could submit without benefiting their citizens in any way. This is the recollection of Sam Jonah, former CEO […]

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