MARKETING MIX.

MARKETING MIX.

After developing the marketing strategy, it must be translated into an action plan, one of the key elements of which is the marketing mix, as outlined below. The marketing mix refers to “the set of tools that a company uses to achieve its objectives in the target market” by utilizing variables that can influence buyer […]

WORKING CAPITAL REQUIREMENTS.

WORKING CAPITAL REQUIREMENTS.

The working capital cycle of a company generally includes the following three operations: These three operations linked to the working capital cycle highlight the need for the company to secure financing not only for fixed asset investments but also for the working capital cycle, referred to as the working capital requirements (WCR). If one wishes […]

FINANCING THROUGH THIRD-PARTY FUNDS.

FINANCING THROUGH THIRD-PARTY FUNDS.

Debt financing is a secondary source of funding that companies frequently utilize. Debts are categorized into long-term and short-term based on their duration. Long-Term Debt Financing In the “borrowed funds” section of the liabilities side of the balance sheet, all debts with a contractual term exceeding one year are recorded. These debts are typically loans […]

THE LAW OF RESPONSIBILITY AND FINANCES.

THE LAW OF RESPONSIBILITY AND FINANCES.

God Did Not Create the Poor The renowned author and speaker Dr. Myles Munroe used to say during his conferences that his life changed the day God made him understand that He did not create either the rich or the poor. Each person becomes rich or poor based on their choices and decisions. Before receiving […]

Who is in the court?

Who is in the court?

Mordecai was there, just like you, waiting for a reward that you cannot see. Instead, you see those who do not work as hard as you being elevated, and you weep. Esther entered the king’s court and, in the blink of an eye, was elevated and became the superior of her uncle who raised her. […]

Giving to the Needy and Strangers for the Expansion of a Business

Giving to the Needy and Strangers for the Expansion of a Business

“If you give your own sustenance to the hungry, and satisfy the afflicted soul, your light will rise in the darkness, and your gloom will be like the noon.” Isaiah 58:10 We see that most large companies have a foundation or an orphanage. They obey this law. I traveled for a professional stay in a […]

Tripartite Entrepreneurial Management Association.

Tripartite Entrepreneurial Management Association.

For the good management of your business, you must operate with these three elements if you want to experience exponential growth in your company. Strategic tasks, functional tasks, and development tasks. They should be allocated as follows: Strategic tasks MORE THAN 15%, Functional tasks LESS THAN 25%, Development tasks MORE THAN 40%. The time dedicated […]

LIMITING BELIEFS.

LIMITING BELIEFS.

Religion holds a major place in African societies. Christianity remains very minor in North Africa, but has become the most practiced religion in sub-Saharan Africa (63%), ahead of Islam (30%) and traditional religions. Nowadays, it is in Africa where the number of Christians is growing the fastest. When we talk about religion, it involves a […]

Pray for More Obstacles and to Be Strong.

Pray for More Obstacles and to Be Strong.

The famous American author and speaker Jim Rohn once said during one of his conferences that we should never pray to have no obstacles in our lives. He said we should rather pray to become much stronger than the obstacle. Exceptional people share Jim Rohn’s view. This is why they prioritize all activities that contribute […]

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